UX/UI Designer · CRO Specialist
Based in Moldova · Working worldwide
Digital experiences.
Designed to convert.
I help people navigate complex products—through clearer interfaces, better decisions, and thoughtful experimentation.
Work that speaks.
BuyBox Redesign
Reducing friction and improving product decision-making.
Sendmoments Configurator
Designing a simpler way to create something personal.
Rossmann Fotowelt
A warmer, clearer visual direction for photo commerce.
Lidl Fotos Redesign
Connecting product discovery, personalization and a reusable commerce design system.
Understand the friction.
Design the next move.
01
Investigate
Start with the behavior. Use research, interface audits, and customer journeys to locate the decisions that need attention.
02
Design
Make the choices clearer. Turn findings into a focused interaction model, from the first option to the final action.
03
Validate
Define what better means. Set a hypothesis, measure the signal, and learn from the outcome.
Designing beyond the interface.
UX/UI Designer
Products, people
and what moves them.
My background in graphic design evolved into product design—understanding how people choose, where they hesitate, and what helps them move forward.
Today, I work across UX/UI, conversion thinking, and product systems, connecting research, interface decisions, and measurable outcomes.
The account area is part of the conversion system.
What order history, tracking, and returns can teach us about trust after checkout.
Explore insights