Look for the actual obstacle.
Understand the journey, audit the interface, and question which decisions demand too much effort.
Petru Efros · UX/UI Designer + CRO Specialist
Clarity is
a design decision.
I started in graphic design. Over time, my focus moved from how an interface looks to how it helps someone make a decision.
Today I work across product design, UX research, and conversion optimization—with a particular interest in commerce and complex product flows.
From the question
to the interface.
Build a system, then the screens.
Connect content, controls, and feedback so the experience holds together across products and devices.
Make the reasoning visible.
Use prototypes, comparisons, and clear hypotheses to explain tradeoffs and guide the next iteration.
Design, research,
and hands-on building.
UX/UI design · CRO · UX research · Design systems · Prototyping
Figma is where much of the design takes shape. Code helps me explore how a product behaves—from AI usage monitoring to local football coordination.
See the experiments